| |
|
|
Marketing FAQs These Marketing FAQs are much more than your usual collection of questions designed to "put something there". They are actually part of a very interesting ebook of which I bought the private label rights, and decided to put here instead of selling it for $47 the copy. The book covers the basics in a compact but deep way. Enjoy!
|
|
How do I get hits to my site? |
|
|
|
|
One of the simplest, yet most under answered questions in online marketing. It's traffic we all want. We don't get sales without it. Thankfully, pulling targeted traffic is far easier than most make it out to be. I'll show you the ins and outs of free promotion with traffic in mind that beats any paid service I've ever seen online.
This has to be the number one question asked by online marketers, and I come across it regularly, and for good reason. After all without getting hits to your site you can't sell anything. The problem is not only do most people go about this the wrong way, but when this question is approached either directly or through guides, they're giving incorrect answers too, which, if you've asked it before, will consist of buying some sort of service or some sort of ad that will solve all of your traffic problems. Although this may seem like the way to go at first glance it's actually totally counter productive to your efforts.
One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here, the resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners).
The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even.
The second problem comes when people assume, or are indeed told, that you need to get hundreds of thousands of hits to be a success. This is definitely not true either, although again I see how it may seem like that on the surface. That's why I always teach intro products and follow-up large products, because lets face it, how many $1200 products do you need to sell in a month to equal your current personal income from your job, if you have one, or to reach your goals of having more free time, more money in the bank etc.
Also, lets not lose sight of why we started in online marketing in the first place. It definitely wasn't to spend massive amounts of cash trying to get your website stats to read high numbers. Numbers don't mean quality, no matter what anyone tells you, this is fact. Compare one single 10k list of joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start, you'll get more click-thru from the JV in the first place but put the numbers together and you'll get a far higher percentage of sales through the single quality joint venture.
So how do you get more hits to your site? Well first off the question is void because more rarely means you'll get better results. Look for quality, and the answer is joint venturing, building these resources, and having others promote your products for really high commissions to attract the numbers. If you're only hitting a few thousand hits per month from these joint ventures, that's not a problem. Forget guaranteed hits, forget e-zine ads for directly promoting your site and forget search engine positioning. They might bring you more in the way of numbers, but it's big sales we want, not big numbers. In that situation always think quality over quantity, which is what the whole of this report is teaching.
So ask me again when you’ve carried out a couple of joint ventures and have begun to build your affiliates, your customer base, your contacts and your list, how do you get hits to your site? That’s why you’ve been building your resources. That’s where your visits and sales come from. The more products you launch, the more resources you gather, the easier this is. The most expensive time consuming part is getting started. After this, it’s cheap, quick and easy to recycle what you’ve gathered to produce a never ending flow of visits and sales.
|
|
|
A list is the lifeblood of a business. Potential customers you can promote to again and again at zero cost to yourself. This is where most go broke and fail, but It can be quick and easy to build one with little time investment if you know how.
Another of the most frequently asked questions in the online marketing scene that comes especially from people who haven't created their own products yet, is how do I build my list. Everyone has grasped the concept of building your own media outlet, that you can promote to again and again without having to pay a penny, that usually consists of the most targeted people, and those who are going to buy your products on the grounds of trust and the quality of your previous work.
And right there, that is the key to it all. By the time you have your own list that stretches over the five thousand mark, you should at least have one product, and the majority of people should have come from the promotion of that product. Avoid anything that asks you for cash to put subscribers on your list, because, if you haven't tried them already, let me assure you that compared to what you can achieve through joint ventures and other means, the quality of the list will suffer although not necessarily it's size. As we talked about above however, it's the quality that matters for both your current promotion and your future promotion. Size is definitely not everything here.
The ways in which we're building your list don't involve direct methods. Something that you can plug money into to, wake up in the morning and suddenly have a massive responsive list to promote to. Agreed you might end up with a massive list but they'll be far from responsive. Concentrate your efforts on promoting your products and at the same time, whatever action someone takes through your sites, make sure that they end up on one of your lists. If we look at things this way, all it takes is for them to either buy something, signup for something, jump into some follow-up, join your affiliate program and so on.
Never create anything that allows customers to go through the sales process on your site, or any process at all for that matter, and then lose contact with them. This is not the way to do things. Of course, speed is also an issue for many people out there. I'm sure you don't want to be hanging around only to find a few years later that your list has only reached two or three thousand subscribers. You want a lot, you want a big list and you want it quickly. I understand how it is and I hate waiting for things to build up over time too. This is exactly why we make sure that everything you do, related to your site, involves collecting names and email addresses for your list at some point or another.
Let’s look at some numbers starting off with the simple joint ventures. Say for example you score a joint venture that brings you two thousand visits from someone’s personal list. Now with standard e-zines I can understand how you might not see this as being much, as the number of people who subscribe, compared to the number of people that visit, can indeed be lower than you expect. But through joint ventures, with these quality lists, I've seen subscription rates top one in three, and it's not unusual for at least 25% of your visitors to subscribe to something if your sales copy is doing its job.
That may not seem like a lot right now, but let’s say you take ten joint ventures and manage to pull in a list of 5k, which shouldn’t be too much of a problem if the quality of your JV's is nice and high and you get a good number of visits. A 5k list is all great, and you'll also be making money through sales on those joint ventures. Although when you start to couple in your affiliate commissions that you make sure are real high, in fact, so high that you may not even be making a direct profit, the resources will sail in.
This is your profit. Not the money from the sales, but the resources that you're building. This is why you gave up $50 per sale, and it's your affiliates coupled with joint ventures that are going to, if you'll excuse the cliché, set your list building on fire, not just numbers wise, but speed wise. Every single time you release a new product, you're going to be adding more and more people to your lists that you can promote to and have promote for you. It's another snowball effect, which is great because this means that you know the more you put in, the more you're going to get out, and every single product that you release will increase your resources, your list size included, and will add to your promotion power for future products. Thus you'll make a whole load more cash than you would have done by other means and methods.
Before we move on I want to make one hundred percent sure that you understand how this works. People create their own list building sites that are geared directly to building their lists. This is great, it works, but when guides tell you that you should concentrate all your efforts on building your list, it kind of makes me a little bit angry sometimes, for the simple reason that they're not giving you the whole story by far. It's ok to look at list building as one of your main priorities, and indeed it should be, along with building affiliates, customers, long term customers and joint venture prospects, but for it to be successful, you have to integrate it into your other marketing methods, and this is what most fail to tell you.
Once you've mastered this and understand, again, how each of these resources tie into each other, and cannot be seen as separate entities, you'll start to see bigger and better results, and they will come more quickly too. Now if you think about what I've just told you, and step back, you should be able to see immediately how this isn't a case of go out and get as bigger list as possible, as quickly as possible, on your own. This is what many guides teach, but as with the success of the whole system it's tying resources in together through the launch of your own products.
|
|
|
Why Don’t My Guides Work For Me? |
|
|
|
|
I will show you the number one reason why most online business guides out there simply do not work for you saving you the hassles (not to mention the cash) wading through another document that's going to be a waste of your time.
Wow! Well, this is a big question. While we don’t claim to be perfect in every way to all people, there's all manner of things that I've seen wrong with other guides, but I don't like to dwell on it, I'd rather talk to you about why these manuals are different, and as far as I'm concerned they definitely are.
I had an idea a long time ago that was related to all the things I wish I knew before I started, and at different stages of my online marketing career. I decided that when I figured this whole thing out, I was going to write the biggest and brightest guide and use every piece of information I've got in my head that I've learned over the years relating to how to become successful in online marketing, and here we are, you're reading it.
What I've tried to do, and hopefully succeeded over this and the other 14 manuals, is at the start of each report, give you clear goals so that you know exactly what you're learning and why you're learning it. Also at the end of the reports we've got summary sections that show you exactly what you've learned to do. What I didn't want to happen, was to get this out on the market, and have people come to me and say that they learned nothing at all. This was the reason for this particular style of presentation.
The way in which this differs to other reports, is it plugs all the gaps in as many ways as possible. For example, how many other reports have you read that tell you how to do something but not why? How can you adapt and learn if you don’t know why you’re doing something? Or maybe they tell you why you should do something but not tell you exactly how to do it. Maybe they even tell you the how’s and whys but it doesn't work and this tells me that, there is a missing piece of the puzzle somewhere and, they haven't told you the full story.
So what makes what you're reading right now different from the others? Well it's the fact that I haven't left anything out here, and you have my word on that. There are no secrets that I don't want you to know and there's not an amount of money or success that I don't want you to have. In fact, when you get launching your own successful products and have some heavy resources on your own, I hope very much to be able to joint venture with you, and hear about your success stories, and of course for you to tell other people.
With this very guide, whilst some will say it's too vague because it doesn't tell them step by step, to click here, go here, buy this, promote that, others, which I'm hoping will be the majority of readers, will say hey, yeah, I've filled in the gaps now and I feel like I'm confident enough to go out and promote my own products that I create. Get my own contacts, my own list and stand on my own two feet. If something changes now you know why and, the details of exactly how everything works and ties into other aspects of this whole system, it allows you to change and adapt the way you do business on your own terms.
This is why I believe that you're going to find yourself in a heck of a lot better condition in a years time than if you were to buy another step by step taking you by the hand e-book that only details one input, and one outcome. This is why you're going to succeed using the new knowledge you acquire here, where others have failed, simply because you were only previously given a very shallow look at the world of marketing, and have been told that there is only one best way. Now you know different and can carve your own path using the templates given in each section throughout this particular course.
|
|
|
Why Won’t My Affiliates Sell? |
|
|
|
|
Affiliates are a powerful force and can make your business a lot of money if you can manage them correctly. Learn the methods straight from a marketer with almost 7 years of experience with this under his belt.
An interesting question, maybe not as heavily asked as some, because many marketers out there haven't actually got to this stage yet, even though it's one of the first problems you're going to come across once you start pulling affiliates into your system.
Back on the subject, so how do you get affiliates to actually promote for you? Well the first stage is attracting them in the first place. Quite obviously, without affiliates they're not going to promote for you. This is a big part of your intro product and the reason why you should set your commissions nice and high (55% up to 90%), especially when you're starting out. You can't afford to be missing out on affiliates signups because of the massive promotion potential they hold.
Now after you've attracted them in the first place, you're likely to stumble upon the big problem of why the heck aren't they promoting my stuff for me? Well, there are a few reasons for this. One of them may actually contradict the question, and the answer for the most part is, they are promoting for you they're just not doing it very effectively. As I'm sure you've figured out already, the number of people that know how to promote affiliate programs and have their own resources that allow them to do so, for little or no cost, is far lower than those who have probably never released their own products before and, therefore, don't have the lists and the power to promote effectively.
There are a few ways around this, but I should warn you in advance, if you manage to get yourself a hundred affiliates signed up, don't be shocked if only four or five of them make any significant amount of sales. Sure you'll get others that maybe make a low number of sales, but high volume requires experienced marketers with resources that have already been built up. So don't be put off, don't be worried or think you're doing something wrong if you're affiliates aren't performing. It's most likely that they don't know how to perform.
The real affiliates that you're going to be seeing and that are going to be making you a lot of money are the ones with the big and effective lists, with good response rates, which I have to say are few and far between. This doesn't necessarily mean that none of your affiliates will make any sales, but I want you to prepare for the fact that barely ten percent of them are going to be experienced.
Hits can't always be a good indicator of someone’s promotion power either. For example, I remember my very first experience with this. It involved me waking up one morning, and taking a look at my affiliate stats, and seeing that there's one person in there that's had over a thousand hits come through overnight, but not a single sale. Now you can imagine how worried this had me, because when I did my testing I was pulling in one sale every forty to sixty five visits. So naturally, being a little paranoid that my sales letter wasn't up to scratch or something had gone wrong throughout the sales process, I mailed him, and his reply put my mind at rest. He'd actually gone out and bought a bunch of guaranteed hits. By this stage the number of visits happened to go flying up to the five thousand mark and still only one sale for him. I'd been around the houses, and seen my fair share of hit programs and so on, and I knew that it wasn't my sales process that was at fault, it was his lack of knowledge relating to how to promote affiliate programs.
So you see it's not always your fault. The number of visitors brought in by the affiliates doesn't always reflect on the quality of your sales system. Saying that, it is always best to check your sales system for faults if you start to see an odd number of visitors come through and a lack of sales compared to, the research you did and, your own findings through your own methods of promotion. It can, however, be your fault entirely at times. Again this is when your research comes in and you have to try and figure out what turns your affiliates on. Do they need special offers of some sort? Or are they inexperienced and lacking in knowledge about how to promote in general.
The only way to find out is to test. Send them a few offers, a few special deals that involve higher commissions the more sales they make, or even send them promotion guides and a little info about how to promote for themselves if you feel up to writing such guides. Keep in mind though, if you see strange stats, visitors to sale ratios, or people only getting very small amounts of visits, it's more often than not, not going to be your fault. Either hit them with offers, educate them, or keep building and hold out for more of those joint ventures or people with plenty of experience and big lists and resources for promotion of their own. Aside from that, everything else is down to the individual and their skills, and pretty much out of your control, so don't be put off if your first one fifty or so affiliates never make any sales. You'll get plenty more, again snowballing, the more products that you release.
|
|
|
I Haven’t Got A Product. What Can I Sell? |
|
|
|
|
I'll show you how to proceed if you don't have a product of your own for maximum positive progress in regard to the profit and growth of your online ventures.
A good question that comes up on many occasions, even many of my close friends who see me sitting here working away whenever I feel like it. They often ask me, ‘How can I start my own business?’ The response comes that you need an idea first for your own product. After a quick pondering look towards the sky, they turn back and reply, but I don't have my own products what can I sell?
Well, the simple answer is if you don't have your own product you're going to have a hard time selling anything, online or offline. There's so much raw promotion power that comes with having your own products. Look at it this way, without them, you can't joint venture, you can't have an army of affiliates promoting for you, you can't control the sales process and gain new knowledge through your research, you can't build up your resources for future promotion, in fact, there isn't much good to come out of not having your own product.
So make one. The longer time you spend looking around in your target market, the easier it will be to come up with ideas for your own product. I don't expect to plant this guide in front of a random person who thinks all we do is send e-mails out all day and scam people (which seems to be the usual joke when I mention to someone that I'm in online marketing) and then tell them to create a product out of the blue.
In much the same way, if this was literally your first day in the business I wouldn't expect you to be able to go out and create your own online marketing product. You need to have the knowledge first, even if you're not creating an info product. Once you've found yourself mingling with the crowd and getting down and buying products and talking to people, it's very rare that you can come out of a situation without coming up with a new idea, even out of the simplest of situations.
A good example of this is a conversation I had a couple of weeks ago with a fellow marketer. He'd just written a shed load of reports and wanted to do something a little special with them. Unfortunately he had to go through each one manually and do this by hand. We just could not find a piece of software to do this for him (Sorry, I can't tell you exactly what it is, because it sounded like that would be his next venture). But as you can see, just by living as an online marketer, it's real easy to come up with product ideas that are solutions to problems you might have.
How about revelations? I've had these too, not necessarily with online marketing, but when you're trying to figure out how to do something, and after a long while thinking, it comes to you, you try it out, and it works like a charm. That's valuable information you have there that could easily be sold. Remember that when you come to creating a product, it doesn't have to be a piece of furniture or something that costs hundreds of dollars to manufacture, it can be something as simple as information contained within your head that people will want to buy, or a piece of software, that also generally has low overheads, as you can pay someone to complete the build and then go off and sell it.
The choices really are endless, and the more ideas you come up with the more ideas those ideas will spawn. It only takes one idea to create a five or six product venture that could last you a whole year. Whatever you do though, don't skip over this. Don't say ah well, I'll just promote other peoples stuff, because you'll find yourself in the same position this time next year going about things like that. It's all about creating products that allow you to build your resources, and starting out not creating your own, is out of the question.
|
|
|
I'm worried that I won't succeed. |
|
|
|
|
Personal reservations get in the way of all of us sometimes. Is this what's holding you back? I'm going to show you the one way that I know to smash through this barrier in under 24 hours. |
|
Read more...
|
|
|
How do people make $20k+ monthly? |
|
|
|
|
Imagine what it'd feel like to to make $20,000, $30,000 $50,000 or even more per month online. Wouldn't that feel great? Sadly, the majority of marketers are missing several fundamentals that will prevent them from ever achieving their goals. I'll show you what they are, and how to overcome them. |
|
Read more...
|
|
|
Why Can’t I Score Any JV’s? |
|
|
|
|
When the difference between scoring a JV and not scoring a JV can mean a circulation of 0 for your product or a circulation of hundreds of thousands on launch day, it's important to get this right at all costs. I'll demonstrate how to do this, and at the same time show you how to avoid the pitfalls that destroy any chance for your future JV relationships with incorrect first contact methods. |
|
Read more...
|
|
|
Affiliate Program Promotion. How? |
|
|
|
|
There are people out there who wake up in the morning, fire out some ads, and go about their daily business knowing full well when they return to their computers, they'll have thousands of dollars in commissions waiting for them. Find out what they're doing that you aren't. |
|
Read more...
|
|
|
A solid foundation is important for all online business, but with so much information flying about, sometimes it's just hard to know where to start. I'll show you exactly how to start in such a way that your businesses foundations will be set in stone for a long time to come. |
|
Read more...
|
|
|
How Do I Know Who To Trust? |
|
|
|
|
Do the people that you're listening to for tips and advice know what they're talking about? No matter how nice they are as people, if they don't know their stuff, they're holding you back. Learn to separate the great from the not so great. |
|
Read more...
|
|
|
How Much Money Do I Need? |
|
|
|
|
I'll be blunt with you. To be a success in online marketing it takes money, but you may be shocked to find out how much it actually takes (it's not as much as you might be thinking). |
|
Read more...
|
|
|
It's ok for those who have made it and can sit at their computers and work their businesses whenever they feel like it, but what about you? What about your kids, your job and your other engagements. Do you really have the time to invest to make your business a success? We dispel the myths right here. |
|
Read more...
|
|
|
With all the info products, pay plans and un-ethical schemes out there I can see how an onlooker might hear the word 'online marketing' and immediately think it's a scam. I'll be demonstrating to you not only how online business is a legit, but also some things you can show the people you care about that will prove to them once and for all that your business is as legitimate as any real world operation. |
|
Read more...
|
|
|
How Long Will It All Take? |
|
|
|
|
So you want to take home a huge pay cheque at the end of the month? How long it'll take you to build a successful business depends on many factors. Understand them now and you'll not only see exactly where your business is headed, but you'll be able to remove these same barriers that stop other marketers from achieving their goals for the future. |
|
Read more...
|
|
|
|
|
Marketing FAQs