Now comes the pain. In page 18 he starts a section named

David and Goliath- Efficiency vs. Effectives – Which are you?

It talks about developing a method to know what works and what doesn’t when addressing the contact with “the list”. The main issue (and I have seen the same idea in different places so far) is that we need to analyze the results of our efforts. The first thing that popped into my head when I saw this was: he is using a lineal model to reproduce human behavior… well, my friends: we are anything but lineal. Actually most of the interesting phenomenon in physics are non lineal, and definitely any model to reproduce live behavior is non lineal. What am I talking about?

A rabbit’s tale

Once upon a time there were two different places in the World where rabbits were imported, escaped, reproduced like rabbits and became epidemic: one was Australia and the other, Argentina. In both places they used the same method to get rid of the rabbits. In Australia the population of rabbits decreased until they disappeared. In Argentina the populations started to decrease, after reaching certain point it started to grow again until certain maximum, then started to decrease again and you get the picture. The number of rabbits entered a cyclic loop; they never really got rid of them…

What was the difference? In practical terms there was no difference. The behavior of living things cannot be reproduced by lineal equations, i.e. the same conditions can lead to VERY different results.

Am I saying that it makes no sense to try to analyze and optimize the results? No, to apply a lineal model to anything you want to address is the first step, but don’t get married with it or put your mortgage money on it. Because the real equation is probably not lineal and your predictions can fail catastrophically.

Now, what is the solution? If you read my article about the connection between math and science you probably know that there is ground to think that we have a natural ability to perceive structures. Use it! The numbers are there to guide you and only to guide you. Go over them and try to see what they are telling you, it might take some time, but you will get the grip of it.

I have read a couple of reports and what they say about finding your own space is to follow the PPL

• Passions
• Problems in your life
• Things you want to Learn

I can understand that if you are reading a report about internet marketing is because you want to learn about internet marketing, and when the guy talks about the PPL, it doesn’t take too much imagination to say: Bingo! I will market to internet marketers…And then is when the dog starts chasing the tale.

Does it make sense to have such amount of the marketers trying to catch one to the other? I know, we are all eager to learn and that is a very good soil, but the problem is to come up with really good material in a consistent basis. Some people can do it, most won’t. There is a whole World out there to sell to where the “proven” methods of copyrighting still work (let’s face it… the marketing tricks used to sell to marketers that already know them are annoying…). Why becoming part of the dog that chases its tale?

First hand, second hand… n-hand (with n going to infinite)

As viral marketing starts to spread, the information goes and comes from different sources at the same time. You can receive the email from the set of basic JV set that launches the product and/or from anyone in their list and/or from someone on their list and so on and so forth… So, you can only be sure that you have a good hand with a product is you are in the original JV set and the product is good enough. In any other case it is actually a blind shot, even if you make money with it.

I am not going to discourage gambling; apparently it is one of the hot niches so there must be a lot of people thinking it is good; it just doesn’t work for me, not when I am trying to find the way to make a steady living.

Daydreaming in a rainy day

I would really like to receive more offers of products to market about the other hot niches like dating, parenting, spirituality, pets, cooking, photography, etc. Things I can release toward normal public. Free access to a copy so I can read it and market it with criteria would be a must.

C’mon people, please stop rewriting other people’s works and start providing real info for the real World!

There is a wide variety of products to be sold as an affiliate and each one has its own rules. In this article we will focus in two different animals: selling subscriptions or goods on one side, and selling informational products on the other.

Selling subscriptions or goods

 If you sell subscriptions or goods, the appearance and organization of the target website is the principal concern. When I go to a website I look for these signals:

An Ecover is the pretty pic of a book, box, magazine, etc. that you see promoting products, just like those you see in this page. If you plan to make your own products or to promote as yours PRL products, you will need them. There are different options in the market.

The first one is to contract a professional. There are very talented people, but I haven't been in direct contact with them. I read yesterday something about contracting third parties and the best recommendation besides worth of mouth was to use elance. A hint: be careful when you choose; the cheaper option is not necessarily the best. Try to check out the background of your bidders before accepting them.

The second option is to do it yourself. In that case you will need a cover creator. One of the most complete is Cover Action Pro, it can make all the line of promotional items and you can combine them too. 

If your budget is under zero, Cover Action Pro is not for you, it costs $127. In that case, Ecover Generator is an interesting option. Ecover Generator has two options for boxes (2 and 3ds) and one for books. It is small but powerfull and you know what is the best part of it? I give it for free. Download Ecover Generator for FREE in this page after you login! (no accout yet?, you can register HERE).